Open Road Integrated Media, New York, NY        

Director, Content + Audience Insights

October 2020 - Present

  • Evaluate content created and make data-driven recommendations for improvements and new opportunities

  • Manage content team

  • Forecast and report on revenue for 6 content sites on an annual, monthly, and weekly basis

  • Acquire 75k+ consumers annually through organic content, giveaways, and partnerships

Senior Editor

APRIL 2019 - October 2020

  • Plan and execute editorial calendar for The Archive, working with interns and freelancers to complete stories

  • Assign, edit and write SEO stories and updates, contributing to an over 200% increase in pageviews year over year

  • Manage bi-monthly subscription box (curate contents, write all marketing copy, collaborate with designers for contents and ads), raising revenue by 114% YoY

 Editor

APRIL 2018 - APRIL 2019

  • Pitched and wrote stories contributing over three million pageviews over one year

  • Led SEO content update, collaborating across teams and with interns

  • Marketed and managed bi-monthly subscription service

  • Managed customer service and logistics representative

 Associate Editor

MAY 2017 - APRIL 2018

  • Edited and/or wrote eight stories across three sites per week

  • Ran social media accounts for two sites, contributing approximately 27% of traffic for sites

Omada Digital, New York, NY                             Editorial Assistant

MAY 2015- MAY 2017

  • Wrote and edited 10+ stories a day in gaming, health, and financial verticals

  • Pitched influencers to cover various sites, resulting in increased views for Omada’s properties

Editorial Intern

JANUARY 2015- MAY 2015

  • Trained in SEO to write attention-grabbing headlines for Google and readers

  • Drove over 200 app downloads via Facebook Ads

National Geographic Learning, Boston, MA                    Intern

MAY 2014 - SEPTEMBER 2014

  • Compiled and managed database of TEFL/ESL teachers

  • Attended lunch and learns about publishing and digital media

Gibson Square Publishing, London, UK              Editorial Intern

  • AUGUST 2013 - DECEMBER 2013

  • Copy edited two manuscripts

  • Wrote and distributed promotional copy

  • Maintained office and administrative databases