Open Road Integrated Media, New York, NY
Director, Content + Audience Insights
October 2020 - Present
Evaluate content created and make data-driven recommendations for improvements and new opportunities
Manage content team
Forecast and report on revenue for 6 content sites on an annual, monthly, and weekly basis
Acquire 75k+ consumers annually through organic content, giveaways, and partnerships
Senior Editor
APRIL 2019 - October 2020
Plan and execute editorial calendar for The Archive, working with interns and freelancers to complete stories
Assign, edit and write SEO stories and updates, contributing to an over 200% increase in pageviews year over year
Manage bi-monthly subscription box (curate contents, write all marketing copy, collaborate with designers for contents and ads), raising revenue by 114% YoY
Editor
APRIL 2018 - APRIL 2019
Pitched and wrote stories contributing over three million pageviews over one year
Led SEO content update, collaborating across teams and with interns
Marketed and managed bi-monthly subscription service
Managed customer service and logistics representative
Associate Editor
MAY 2017 - APRIL 2018
Edited and/or wrote eight stories across three sites per week
Ran social media accounts for two sites, contributing approximately 27% of traffic for sites
Omada Digital, New York, NY Editorial Assistant
MAY 2015- MAY 2017
Wrote and edited 10+ stories a day in gaming, health, and financial verticals
Pitched influencers to cover various sites, resulting in increased views for Omada’s properties
Editorial Intern
JANUARY 2015- MAY 2015
Trained in SEO to write attention-grabbing headlines for Google and readers
Drove over 200 app downloads via Facebook Ads
National Geographic Learning, Boston, MA Intern
MAY 2014 - SEPTEMBER 2014
Compiled and managed database of TEFL/ESL teachers
Attended lunch and learns about publishing and digital media
Gibson Square Publishing, London, UK Editorial Intern
AUGUST 2013 - DECEMBER 2013
Copy edited two manuscripts
Wrote and distributed promotional copy
Maintained office and administrative databases